New Look for a New Theatre

Bucks County Centerfor the Performing Arts

With a background in producing Broadway shows, Howard Perloff founded the Bucks County Center for the Performing Arts (BCCPA) to entertain audiences in the Bucks County, Pennsylvania region. This non-profit organization presents fully produced musicals seasonally.

History

Pritchard Design had previously worked with the talented Artistic Director Howard Perloff, designing visuals for a fundraising gala for Riverside Symphonia, a professional orchestra based in Lambertville, NJ. He was more than pleased with the results. Knowing Pritchard Design’s value, when Perloff began his new venture, he knew who to call.

Brand Design

We created a visual identity for BCCPA which is updated each season. This consistency signals viewers that it is time to buy their tickets for the new season! Although official artwork is provided for these national musicals, BCCPA graphics make the production their own. Custom photography showcasing BCCPA dress rehearsals also gives viewers a sneak peek into the exceptional shows they will see locally.

Visual Drama

The ad shown here highlights a single custom photograph of the primary characters in the BCCPA production of The Producers, a well-known comedy that is centered around their hijinks. The impressive photo and its composition draw the viewer in. Framed in the BCCPA brand with important information about when and how to purchase tickets, the fun image provides the reason to make plans to attend.