For the Love of Potatoes! cookbook
The art director for Guest Gottage Books chose Pritchard Design for Laura’s ability to deliver fresh visual concepts under tight deadlines and inside a limited budget. The publisher wanted a design with a contemporary flair to make this cookbook stand apart from others, as it contains more than just recipes, with history and trivia about the use of potatoes in cooking. The first of the “From the Garden” series, this book’s design was important because it would establish the look for the rest of the series titles. Each following book will employ Laura’s “From the Garden” logo design, along with a different color scheme and similar style images of the particular vegetable being covered.

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updated 8.4.08