Performance Metals Logo
Performance Metals needed to update their logo as they broadened their target audience. Pritchard Design created a new brand that maintained the striking circle inside the square from the previous logo. The dramatic red circle/square combination represents a unique feature of their water heater, a button that shows when it needs maintenance. Pritchard Design updated the typeface and its relationship to the graphic for a clean look that stands out.  The Performance Metals logo is used on all materials representing the company, maintaining their corporate identity throughout.

More for Performance Metals:

PACKAGING

PMI WATER HEATERS

PRITCHARD DESIGN • Intuitive Strategic Design for Intelligent Businesses
© 2010 Pritchard Design • laura@pritcharddesign.com • 215.345.0866 • P.O. Box 1626, Doylestown PA 18901
updated 8.4.08