Next Loan Financial identity
A client of DEETER, Strategic Public Relations and Advertising, Next Loan Financial is setting itself apart from corporate bankers with a new identity that emphasizes the warmth and humanity of its corporate culture and staff. Pritchard Design was tapped to visually convey the values of caring for family and community while retaining the dignity of a full-service financial institution. Laura chose warm colors that stray from the usual blues and cool grays, and a classic serif typeface rather than slick sans serifs to emphasize the accessibility of Next Loan Financial. This identity will be carried throughout future marketing pieces.

More for Next Loan Financial:

NEXT LOAN FINANCIAL ADS

PRITCHARD DESIGN • Intuitive Strategic Design for Intelligent Businesses
© 2010 Pritchard Design • laura@pritcharddesign.com • 215.345.0866 • P.O. Box 1626, Doylestown PA 18901
updated 8.4.08