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PRITCHARD DESIGN HELPS AREA FURNITURE RETAILER TOUT FREE EXPERT INTERIOR DESIGN SERVICE WITH NEW WEBSITE Pritchard Design, a progressive graphic design studio, announces the launching of its latest work, a newly designed website for Hendrixson’s Furniture, www.hendrixsonsfurniture.com. Pritchard Design worked on the Web site in partnership with DEETER, Strategic Public Relations and Advertising, the agency of record for the Hendrixson’s marketing effort. The new site is designed as an integral element of Hendrixson’s current “It’s So Me!” ad campaign. The campaign was begun last year to showcase Hendrixson’s custom interior design work. Hendrixson’s Furlong location offers a professional design center staffed with full-service designers. The center consists of a large building with multiple showrooms with furnishings from today’s finest manufacturers, and an entire second building dedicated to popular Stickley collections. Ads feature photographs of individual homes with interiors that have been designed and furnished by Hendrixson’s professional staff to bring to life each homeowner’s specific vision. The campaign will continue to feature other home interiors, including a new series that will debut later this year. The new site reflects the look and feel of the sumptuous visual quality embodied in Hendrixson’s furniture, a family-owned and operated retailer with store locations in Furlong and Emmaus, as well as a warehouse center in Doylestown. Photographs of Hendrixson’s-designed interiors grace the pages, along with a portfolio of select furniture manufacturers represented by the firm. “We’re excited about the attractive showcase we’ve come up with to communicate the wide range of products and services Hendrixson’s has been offering people for more than 30 years,” says Laura Pritchard, principal of Pritchard Design. “Hendrixson’s works with clients to achieve their particular vision, with a sensitivity to budgets and lifestyles. It’s hard to believe their design services are provided for clients free of charge, and I think we’ve really helped Hendrixson’s reach out to those who will value their help and appreciate the quality Hendrixson’s stands for.” |
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PRITCHARD DESIGN • Intuitive Strategic Design for Intelligent Businesses |
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