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NEW DOYLESTOWN FIRM OFFERS COMMUNICATION FOR THE THINKING PERSON Pritchard Design has opened for business in Doylestown Borough, offering professional quality graphic design and custom digital illustration for print and multimedia communications. Owner Laura Pritchard has 12 years experience in graphic design and electronic pre-press production, and also offers experienced website design, development and management. Pritchard’s business slogan is “Communication for the Thinking Person.” She believes that people are more intelligent than most of this society’s language and visual materials allow for, and Pritchard’s goal is to work with clients who believe in the intelligence of their audience. ”People are as intelligent as they’re allowed to be,” she says. “Because of the amount of competition in our society, people are often afraid to raise the bar on the intelligence projected in their communication. Dumb is easy. Dumb is funny. But the really successful design and advertising is smart. Very smart, and often very subtle. I believe there are professionals who realize that the real way to compete and to value their customers is to let them know they are seen as thinking people smart enough to realize when someone’s talking down to them.” A veteran in the Delaware Valley communications market, Pritchard has worked with such clients as Bristol Riverside Theatre, 2 Banks Press, Serenity Day Spa and The Word Forge. This experience has led to her business philosophy. “We believe people respond to messages on both an intellectual and an emotional level. The gut reaction to any piece is emotional. Our approach is deeply intuitive, searching for the soul of each message that will trigger the most desirable response. We tailor our design solution with the exact blend of color, typography and imagery to most effectively convey that essence.” Those interested in learning more about Pritchard Design and viewing a portfolio of work samples may visit their website at www.pritcharddesign.com. |
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PRITCHARD DESIGN • Intuitive Strategic Design for Intelligent Businesses |
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