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Mariner’s Annual
Pritchard Design redesigned the cover and related materials for Mariner’s Annual, a guide to supplies for the international shipping and offshore drilling industries. Kerr Enterprises wanted to update the look while retaining the company’s signature yellow and diagonal stripes, recognizable branding elements used every year. Pritchard Design used type and a new full color image to make the cover more contemporary and exciting. This differed greatly from the previous static 2-color cover that used traditional typefaces.
The annual is also available on CD and online, for convenient access by customers at sea. The identity has been applied to the CD label, a brochure, and a poster used for international trade shows, to maintain brand identity.
TESTIMONIAL
More for Mariner's Annual:
MARINER’S ANNUAL PROVISIONS AND BONDED STORES
WEB ANIMATION
BANNER
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